Roto-Rooter Services Co. will give away 1,500 plungers at the Birmingham Barons baseball game as part of a sponsorship the plumbing company made last week with the team. Roto-Rooter's deal includes stadium signage, radio advertising, on-field promotions ...
Hampton Hotels wants consumers to travel this summer and to visit its Web site to find the latest hotel and activity information and vacation tips. This summer, Hampton is highlighting HamptonInn.com as a planning resource and anyone who books a room ...
Sony Computer Entertainment America, Inc. is sponsoring the 2004 Vans Warped Tour in celebration of the tours' 10-year-anniversary. The tour begins its summer-long jaunt in Houston tomorrow, and concludes a special finale show in Boston Aug. 20. Sony is ...
NEW YORK—Tennis Magazine, British Airways, and Rolex Watch USA have turned Grand Central Station's Vanderbilt Hall into a replica of All England's Club, allowing commuters and tourists a virtual Wimbledon experience. British Airways presents the Tennis ...
Houlihan's Restaurants, Inc. celebrates the girls of summer with a Viva La Diva campaign in restaurants in six cities. Print ads, guerilla events, P-O-P and radio in some markets tout Thursday night Viva La Diva events with half-price appetizers and ...
Television viewers can now compete in real time against fellow viewers thanks to technology launched yesterday by TBS and Verizon. In support of its new reality series Outback Jack, TBS launched a live synched-to-broadcast initiative yesterday sponsored ...
Following the huge success of American Idol text message voting, AT&T Wireless has brought the mobile phone technology to both McDonald's and Kellogg's for two promotions starting this summer. Beginning this week, more than 250 million McD's food bags ...
MasterCard International and Blockbuster have kicked off a nationwide sweepstakes, Weekends Matter More at Blockbuster, in support of the national launch of the Blockbuster Movie Pass. Consumers who use their MasterCards at participating Blockbuster ...
The Major League Soccer franchise known as the Dallas Burn gets a new identity when it moves to a suburban stadium next season. The fan who can guess the new team name wins two sideline reserve seats for all 2005 MLS regular season and playoff matches ...
Unilever touts dirt in an on-pack and online contest for Wisk that stars baseball great Cal Ripken, Jr. The June-through-October promo lets local communities collect on-pack points and the "team" with the most points at the end of the effort wins a ...
