Weight-loss supplement Trimspa gets a six-month Million Dollar Makeover Challenge dangling a $1 million prize pool, including three Dodge Vipers. Anna Nicole touts sweeps Trimspa spokesperson Anna Nicole Smith stars in a TV spot supporting the ...
Hardee's and sister chain Carl's Jr. this week kicked off a four-week promotion linking its Cool Kids Combo meals with the Warner Brother's Racing Stripes movie and a sweepstakes giveaway. Racing Stripes premiums offered at Hardee's and Carl's Jr. The ...
Sunny Delight is luring consumers to a sweepstakes tied into Lemony Snicket's A Series of Unfortunate Events movie for a chance to win a grand-prize trip to a Paramount Park. The SunnyD Lemony Snicket Series of Unfortunate Prizes contest will award one ...
NBC Daytime is giving fans of the network's popular daytime dramas Days of Our Lives and Passions a chance to win a little fame through a new loyalty contest. The NBC Daytime Rewards Loyalty contest lets viewers 14 and older submit their names to enter ...
Kraft Foods targets New Year's dieters with a sweepstakes and on-pack push for its South Beach Diet tie-in, using the tagline "Life is Better on the Beach." Kraft touts its South Beach Diet tie-in on-pack Northfield, IL-based Kraft bows a new South ...
Calling all aspiring filmmakers! Cingular Wireless is giving teenagers and young adults a shot at becoming small-screen Spielbergs via a new contest promoting
This issue, Direct begins a three-part series on the fundamentals of a successful database marketing program.
CRM and an enterprisewide database enable MainSource to shift its focus to serving multiple customer needs
FOX Broadcasting Co. has launched a new online game based on its hit television series 24, developed by WildTangent, the leading online game publisher. Joining FOX and WildTangent in the venture is LG Mobile Phones, which serves as the game's sponsor. ...
Customers soon won't be left scrambling for change when their buy a cup of coffee or their favorite treat at Dunkin' Donuts. Dunkin' Brands, Inc. has developed a new stored value card to ease consumers' purchasing experience at Dunkin' Donuts retail ...
