There's nothing sweeter than the sound of good music. That's what Cadbury Adams USA LLC, the manufacturer and distributor of Swedish Fish, Sour Patch and Chiclets, is banking on under a new sweepstakes that offers a chance to win tickets to a private ...
Chrysler Group is challenging consumers to come up with an idea of what product can become a faster, more powerful and cooler by adding a HEMI engine to it, and is dangling a HEMI-powered vehicle to the one who comes up with the best idea. Consumers can ...
Maserati dangles a trip to Italy Maserati North America is targeting the wealthy with a direct response marketing campaign that dangles a trip for two to Italy for a sports car enthusiast. Though consumers of any income can enter the sweepstakes, the ...
In celebration of its 40 years in business, Arby's is out with a new ad campaign—and a sweeps—touting its ability to provide customers with "something different, something better," which focuses on its roots and its staple red hat. Arby's tagline for ...
The Daily News is offering a special drawing in an attempt to make amends to the thousands of readers who thought they had hit the jackpot in its Scratch n' Match game because of a misprint in the winning numbers. Newpaper tries to appease readers in ...
Days before it hits the airwaves, NBC is already getting a jump-start creating buzz around its new comedy series, The Office, via the Internet and a designated online community. NBC and MySpace.com give viewers a sneak peak at The Office American Style ...
Desperate to win a contest? ABC is inviting fans of its hit comedy Desperate Housewives to enter an online quiz and sweeps, offering a grand-prize trip to attend the show's DVD launch party in Los Angeles. Desperate fans seeking to win a prize can ...
Marketing to the lesbian, gay, bisexual, and transgender (LGBT) community isn't as difficult as quantifying the market. That was one conclusion you could draw from the Reaching Out conference held in February by students at Harvard Business School, MIT Sloan School of Management, and Yale School of Management.
Direct marketers put a huge amount of time and money into examining, testing, analyzing, and fine-tuning their marketing on a campaign-by-campaign basis. The results of a single campaign are judged by response rates, average spend amounts, and often, the ROI generated by that campaign.
While merchants and their customers believe that superior customer service is extremely important, the two differ on the most important customer service elements, according to a new national survey conducted by the NRF Foundation, an arm of the National Retail Federation, and the American Express Co.
