CBS Networks is boosting its Monday primetime comedy line-up with A 43 million-piece mailing, Internet-streaming video and a sweepstakes. The outer envelope of the Valpak mailing directs viewers to tune-in Monday nights on CBS featuring images ...
Five months since the launch of its new online loyalty club, the Blizzard Fan Club, Dairy Queen is going strong and is increasing its database of faithful customers by the thousands. Since mid-April when Dairy Queen launched it first online fan club, ...
RedEnvelope tried something new when it launched Inside The Box, an e-mail newsletter, in August. Veering from the obvious, the multi-channel marketer decided to focus not on products but on advice.
Years ago, when it came to the car buying process, dealers felt like they were the one behind the wheel. Most customers relied on them for information about what vehicles best suited their needs.
Have you ever felt like you were talking to the wind? Publicist Shannon Cherry aims to change that with her e-newsletter, Be Heard Solutions.
The footer, the text that appears beneath the actual newsletter content, is the best place for administrative messaging and CAN-SPAM compliance, but it also offers a great opportunity to continue to sell your products and services and to reinforce your branding.
Those who follow e-mail spending patterns may be in for a surprise. Four years after the dot-com bust, direct marketers are creating a mini-boom, according to Direct magazine’s 2005 online marketing survey.
TV Guide is giving itself a whole new look and fans a chance to celebrate with an online sweepstakes that awards a chance to visit TV show sets and meet some of the top stars. Starting Oct. 17, TV Guide is switching from its digest format to a full ...
ESPN's consumer brands division is making an aggressive push this holiday season to extend its brand into retail as a means of strengthening its hold on the hearts and minds of millions of teen and young-adult men.
Leveraging its sponsorship of 25 teams in the National Football League, MasterCard International yesterday launched a sweepstakes that gives 30 lucky fans the tailgate party of a lifetime. Winners of the Priceless Game Day Experience will host nine of ...
