Channel | Data Driven ROI

Moving is stressful for everyone. But it’s especially hard on college students, who move in and out of dorms every year. In turn, moving companies face tough logistical hurdles.

During what seemed to be a golden era for would-be management experts, an acronym rocketed to the top of the consultant-heap: CRM, for Customer Relationship Management. Ha!

Call it a case of holding the bean counters accountable: Financial services firms of all stripes are ratcheting up their spending on measurable marketing media.

Business-to-business marketers rate telemarketing as their most important lead generation source by a tight margin, according to a survey by Sales Lead Report.

Hundreds of gamers at dozens of EB Games' stores are about to play one another in a tournament that showcases the launch of a new game and gives the winner a Dodge Charger. The interactive video game tournament, Battlefield 2: Modern Combat ...

New Line Cinema and the National Hockey League are rolling out a series of in-arena promotions around the upcoming film Just Friends, touting a sweepstakes for a chance to win tickets to the 2006 NHL Stanley Cup Finals with one of the movie's co-stars. ...

GSN, the gaming network, is giving viewers an opportunity to walk in the shoes of a millionaire via a sweepstakes with retailer Fashion Bug. Consumers can enter the Live Like A Millionaire sweepstakes online at GSN.com or Fashionbug.com for a chance to ...

The author of "High Performance Marketing: Bringing Method to the Madness of Marketing" (Dearborn Trade Press: Chicago, 2005) explains why marketers need to restructure their organizations and processes in the face of new media, and why so few marketers “listen” to their audience.

Mudd Jeans is readying a host of promotions to support its launch of denim jeans for curvy girls ages 15 to 24. The new line, Delicious Curves by Mudd, comes in 17 designs and features crystals, lace trim, embroidery, bleaching and tacking. The ...

Online travel company Orbitz is taking flight with a sponsorship on The Weather Channel, launching a four-week sweepstakes that will award a grand-prize trip to a weekly featured destination.