Most sports enthusiasts are aware of Easton Sports. The Van Nuys, California, company manufactures, markets and distributes sports equipment for baseball, softball, hockey, biking, and archery. So why would it need an e-zine?
Industry experts estimate that more than 20% of all opt-in commercial e-mail is erroneously blocked by spam and content filters. But there are many things you can do to avoid being part of this statistic.
Warning, e-zine publishers: Depending on your content, you can get in trouble for mailing to kids in Utah in Michigan.
Perhaps we should start with who should not write your e-mail newsletter. Avoid making the obvious choice of using someone in your PR or marketing department.
It shouldn’t surprise anyone: E-mail is still the top online activity for adults, according to a new study from the Pew Internet and American Life Project. But search is gaining on it.
Walt Disney Pictures and Taubman Centers shopping centers are giving fans of the anticipated The Chronicles of Narnia: The Lion, the Witch and the Wardrobe a chance to experience the film days before its launch through larger-than-life, movie-themed ...
Volkswagen of America, Inc. and Scholastic Marketing Partners have kicked off the next phase of their seat belt safety campaign with an online voting component. The Fasten Your Seat Belt...Go Far! campaign is a nationwide program that challenges teens ...
Would you like to waste a couple of million dollars? Then launch a CRM program without first educating and incentivizing your staff. That’s the view of CRM expert Louise Anderson.
The Country Music Association knows how to throw a party. Just ask the 3,000 to 4,000 people who attended the CMA Post Awards Party at the Marriott Marquis Hotel Tuesday. The invitation-only party, open to CMA sponsors and their guests, fans and ...
Yet another installment in the ongoing debate over Don Peppers and Martha Rogers. Have they invented something new with Return on Customer? Jill Dyche thinks so.
