Ford Motor Co. has launched a custom designed Web site for its Lincoln brand, targeting urban consumers with help from former basketball great Magic Johnson. The goal is to connect with urban consumers in an engaging and relevant way as part of a larger strategy to reach the urban market.
Guinness Draught has teamed with ESPN for a holiday promo that drives consumers online to rank the dynasties of ESPN's new sports show Pardon the Interruption.
Club Mom this week wraps up its month-long online sweepstakes with Godiva Chocolatier.
Mazola has already convinced 50,000 Hispanics to sample its corn oil, with an online sweepstakes and on-air cameo on Sabado Gigante. ACH Food Cos. is nearing the end of its Switch & Get Rich sweepstakes that encourages Hispanics to try Mazola ...
Confused about contrast ratio, or the difference between Plasma and LCD? Panasonic’s automated interactive agent has the answers for you.
Some marketing activities are more onerous than others. Take those of East Ascension Telephone Co. (Eatel), which had been pitching customers various service offers on its billing statements.
We’ve all heard about On Demand Software Delivery. It occurs when software is delivered to the customer via a network (like the Internet) as a service.
Financial Times has come out with another rant about faulty customer data. Simon London whined earlier this month that “most of the direct mail I receive is based on information that is inaccurate (I am not, and never have been, a supporter of the Oakland Raiders), out of date (my Honda Accord was written off…
Professional and personal e-mail activities are beginning to merge and users are showing a declining concern with spam, according to the sixth annual DoubleClick Consumer E-Mail study.
Subway restaurants are helping consumers with their New Year's resolutions to diet after the holidays, kicking off its first-ever resolution hotline with Subway spokesperson and weight-loss guru Jared Fogelman.
