Channel | Data Driven ROI

Customer satisfaction levels among the top 40 online retailers dropped during the holiday season just finished.

In approaching loyalty programs, too many companies think that they have to be all things to all customers. As a result they design programs that are either too expensive, or offer inadequate rewards.

Bennigan's Grill & Tavern is celebrating its 30th anniversary by throwing the nation's largest St. Patrick's Day party in March. The anniversary celebration kicks off in late February when the restaurant chain rolls out its St. Patrick's Day Blarney ...

Cable network WE: Women's Entertainment is rolling out a national marketing campaign with Curves, a fitness and weight loss facility for women designed to help consumers get rid of extra weight and turn their pants into works of art.

Sprint, the presenting sponsor of the Super Bowl XL Halftime Show, has launched a sweepstakes that grants one grand-prize winner and a guest VIP viewing of The Rolling Stones' live halftime performance.

Valentine's Day is right around the corner and Hallmark Flowers is kicking off a new contest to find the sweetest people in America.

Customer satisfaction levels among the top 40 online retailers dropped during the holiday season just finished. According to a study of online shoppers, only one

Burger King is out with a new sweepstakes tied to Super Bowl XL, in which consumers can win a chance to go to the big game via a text-messaging campaign.

Attending the Olympic Winter Games just got a little easier thanks to Chevrolet. The auto-manufacturer is auctioning 10 V.I.P trips on eBay from Jan. 4 to Jan. 11.

Unilever this week breaks radio, in-store and online promotions to launch Knorr-Lipton Sides Made with Whole Grains. The campaign centers on radio promos in 20 markets, where Unilever hosts launch parties for local DJs to sample the side dishes, and ...