Namco Bandai Games America, Inc. is rolling out a multi-million dollar marketing and promotional campaign with a host of partners to generate buzz around its new video game Curious George, which hits stores today.
Retailer Build-A-Bear Workshop is on the hunt for a few good heroes—children who demonstrate extraordinary service to their local communities.
E-mail newsletters have become a popular customer retention tool. They are being sent by everyone from Red Lobster to American Express, and the purpose is not to sell, but to provide readers with useful and enjoyable content. But e-zines are not the only electronic delivery vehicle for these ongoing communications.
Eastman Kodak Co. knows the importance of capturing memories—especially at historic events.
Kleenex is airing its first-ever Olympics-themed TV spot, part of a multi-pronged campaign that includes an instant-win game and a separate online contest.
Quiznos Sub is teaming up with talk show host and comedienne Ellen DeGeneres to give fans a chance to live the American dream of owning their own business.
We don’t want to commit e-mail heresy. But are open rates and click-through rates the only metrics you can use for determining the success of your e-mail newsletter? They certainly are not. Others include the turn-off rate and the inbox delivery rate.
Five months after Hurricane Katrina caused at least $200 million in damage and closed its doors for a semester, Tulane University re-opened for classes last month. And it used its e-mail newsletter to welcome students back.
Retailers are shifting their focus back to growth. That means looking within themselves for sources of sustainable, cost-effective comp-store improvement. A recent NRF/BearingPoint survey listed comp-store sales growth as the top priority of 71% of retail executives in 2006.
