Channel | Data Driven ROI

Smirnoff vodka is searching for an "enthusiastic drinks guru" to span the country to research cocktail culture and submit reports.

TBS is teaming up with Pepsi brand Sierra Mist to roll out a sweepstakes that offers consumers a chance to switch places with their favorite TBS comedy actors.

Tired of the usual dreck from Hollywood? Then do what many New York cinephiles do: Head to the Film Forum, a nonprofit theater, and catch up on challenging new films both from the U.S. and overseas. And if you can’t do that, sign up for the Film Forum e-mail newsletter.

A Boston-area Volkswagen dealership is testing a video test drive in the current issue of its e-mail newsletter. If successful, the concept will be rolled out to various dealers and brands nationwide.

There’s so much talk out there about e-mail reputation that it can be hard for marketers to determine how much attention to pay to it and what to care about. The bottom line is that every e-mail sender, including those who do newsletters, has an e-mail reputation to uphold.

Thinking of jumping on the business blog bandwagon? Hop aboard, there's plenty of room. But be aware that writing a business blog is significantly different from writing a business e-zine.

Those with a scholarly bent probably got tipped that podcasting was big-time in December, when the New Oxford American Dictionary named “podcast” as the 2005 Word of the Year.

Universal Studios Home Entertainment is rolling out a beast of a promotional campaign around next month's DVD release of Peter Jackson's King Kong.

Athletic footwear manufacturer New Balance is celebrating its 100th anniversary with a series of races around the world and a contest that will send runners on to compete in the Chicago Marathon.

Toyota is giving consumers a chance to vote on student-created music videos as part of its Scion xPress Fest promotion, which will award one grand-prize winner with $20,000.