For brand marketers, the sound of music might be the chime of a cash register. In fact, 96% of consumers are more likely to remember a brand if it is paired with music that fits the brand identity.
Oh, dear. Here’s more proof that marketing and finance are not in sync. A new survey by TargetBase shows that only 8% of all marketing execs feel that their firm’s marketing and financial goals are in lockstop.
What marketers want to measure and what they are measuring may be two different things, according to a survey from WebTrends. For example, only 19% are now measuring customer lifetime value, although 83% feel they need to do so.
For better or worse, the Web is perhaps the most infinitely measurable marketing medium we’ve got today. But that measurability can also be a hindrance to selling well on the Internet. How do you know what metrics are important for your specific situation?
Caribou Coffee is out with a new instant-win game dangling more than 30,000 prizes including iTunes music downloads and Apple iPods.
USA Network is expanding its Characters Welcome branding effort launching a multi-tiered campaign and a contest that offers viewers a chance to win their own Web series.
Dairy Management, Inc. is already prepping for swimsuit season with a slate of 3-A-Day dairy promotions.
Starbucks Coffee Co. is testing consumers' love of puzzles and knowledge of the company with an on-going crossword contest that promises coffee for life.
Chevrolet has created an online promotion that challenges armchair apprentices to become an "Apprentice Project Manager" and create their own commercial for one of its new vehicles.
Daniel Powell has been tapped to serve as president of Newgen Results Corp., a customer loyalty and business-to-business channel management services provider.
