Channel | Data Driven ROI

Here’s some hot news from ExactTarget that may change the way you send your e-zines. A new study shows the highest average open rate in 2005 was on Fridays.

E-mail open rates declined by 16.5% last year, dropping by an average of 1.8% per quarter, according to a study by ExactTarget.

Frigidaire Canada bows a sweeps this Saturday aimed at promoting the company's front load laundry appliances while rewarding a Canadian consumer with front row tickets to one of three events.

Eastman Kodak Co. is giving consumers something to smile about under a new sweepstakes tied to the release of King Kong on DVD, which will award one grand-prize winner a luxury trip to New York.

Norwegian Cruise Lines Corp. is taking consumers for a ride as part of a new sweepstakes tied to NBC's The Apprentice.

You lose customers every day. But do you know when they are lost? A strong company knows the inflection points for customer loyalty and builds systems to turn customers around and bring them back

Consumers with a passion for car racing can win a chance to catch some Indy 500 speedway action next year thanks to a Bridgestone Firestone North American Tire, LLC (BFNT) sweeps.

Brands are lining up with a host of offers to build excitement around next week's release of Ice Age: The Meltdown.

GiftCertificates.com launched an Admin to the Rescue! contest to search for the best example of how an administrative professional has saved an executive, a colleague or the company from a business-related mishap.

Direct marketing practitioners have always prided themselves on being able to quantify the behavioral impact of their marketing efforts. What has changed is the speed at which all this occurs.