Channel | Data Driven ROI

Procter & Gamble has taken delivery of a new data system that will manage marketing campaigns within North America for more than 60 brands.

McDonald's is on the hunt for some fresh faces as part of a company-wide campaign to energize consumer ties to the brand.

Lowe's Cos. Inc. is tapping the fanfare generated from the National Collegiate Athletic Association's (NCAA) men's basketball games, which wrapped up last night, to drive home a promotion that sends one winner to watch next year's game.

Courvoisier is taking its current marketing campaign up a notch, with a sweepstakes that turns the winner into a well-dressed traveler.

Dominos Pizza is out with a new pizza and sweepstakes designed to fill big appetites.

IF THE EXPERIENCE MOST OF US have had is any indication, there's something terribly wrong with most customer service in this country. If you live and

OVER THE LAST FIVE YEARS, the campaign management tool market has changed dramatically. A list of more than 50 boutique vendors has gone through aggressive

NBC is giving its daytime Passions fans a chance to take a more active role in the storyline via an interactive campaign that drives viewers from their TV screens to the Internet.

Newsletters may not be the top e-mail marketing activity. But they’re a solid number three, according to a new survey by Direct and Multichannel Merchant magazines.

Really Simple Syndication, or RSS, isn’t so simple—which explains why it has been slow to catch on for the average marketer, despite being used heavily in the technology sector for a couple of years now. As the technology has improved, though, marketers have begun to embrace RSS as a viable means of content distribution and…