As Internet business owners, we are bombarded with advice on how to manage, market and grow our businesses. Because of the sheer volume of information, we are forced to weed through the “need to know” versus the “nice to know.”
What’s the biggest hit to your customer service ROI? No surprise: It’s personnel costs, according to a new survey.
Eastman Kodak Co. has all guns blazing for its mega-promotion around one of the summer's most anticipated films, Pirates of the Caribbean: Dead Man's Chest. The company has prepared a host of movie-themed promotions and sweepstakes prizes.
Various studies have shown that, on average, only 11% of business-to-business leads made a purchase within three months of their inquiry. Another 42%, however, made a purchase within 4-12 months.
PepsiCo. is rolling out a mega promotion tied to Warner Bros. Pictures' Superman Returns, dangling a cash prize of $1 million.
Ben & Jerry's is launching its newest ice cream novelty, The Cone, with a contest that rewards consumers for their good deeds.
Roughly 3,000 miles from cruise line Lindblad Expeditions' New York headquarters, bands of naturalists regularly crawl over the Galapagos Islands' marine iguana-laden lava rocks, swim through azure waters with Galapagos penguins, or keep their eyes peeled skyward — or at least treeward — in hopes of glimpsing either the island's famed finch, or at very…
Unilever is airing its clean laundry in Manhattan to pitch a detergent intended for space-starved New Yorkers. The All Small & Mighty Clothes Bus is covered in all the shirts, shorts and socks that can be washed with one bottle of the super-concentrated variety of All detergent.
Toyota, Lexus and ESPN have teamed up to launch a host of promotions that will include
People like nugget-sized information, and even depend on it, especially when so many view their e-mail on handheld and mini e-mail readers. Therefore, make your newsletter concise and to the point, and make it very easy to skim by using headlines and subheads to help the reader along.
