Channel | Data Driven ROI

American Honda Motor Co., Inc. has teamed up with House of Blues Entertainment, Inc., (HOB) to promote its Fit model through an auction, sweepstakes and in-club events.

Loyalty programs can be your key to high conversion rates. People like to be appreciated for their patronage—especially if you offer them something special that first-time or infrequent customers don’t get.

ConAgra is pitching Hebrew National hot dogs to baseball fans with a contest for ballpark vendors.

AFTER NEARLY TWO YEARS about as long as an Asian elephant's gestation period Seattle's Woodland Park Zoo is back in the mail with a 125,000-piece membership

Shoe retailer DSW Inc. is using a monthly e-newsletter to connect with its 4.5 million active loyalty program members. In the past, we've done a traditional

ONE THING YOU CAN SAY ABOUT marketers is that they're hardly satisfied with themselves. It's especially true about their customer data systems. In a recent

Masterfoods USA's M&M's brand is putting all hands on deck with an integrated marketing campaign built around one of the summer's most anticipated films, Pirates of the Caribbean: Dead Man's Chest. The candy company is dangling movie-branded packaging, interactive games and a sweepstakes.

When it became evident earlier this month that the two National Basketball Association teams heading for the finals were hometown favorites based in a pair of American Airlines hubs, company officials did some quick thinking. The question for the airline's marketers was, what promotions would fly quickly to leverage a first-of-its-kind opportunity?

Philips Norelco is out with an on-pack promotion for one of its electric shavers just in time for Father's Day.

Unilever's Suave brand partners with discount retailer Dollar General for a contest awarding $300,000 in scholarships.