Starting this week, financial services giant Chase has turned its ATMs into instant-win machines, as it distributes more than 5,000 free tickets to the U.S. Tennis Open to be held in New York City later this summer.
A Century 21 Real Estate sweepstakes drew 125,000 this past spring and the eight finalists are set to gather next week in a competition for the grand prize.
While the World Wildlife Fund's isn't about to forsake its panda mascot, another member of the animal kingdom, the travel bug, has inspired an ancillary e-mail newsletter.
Don’t bet the farm just yet on RSS, podcasts and other so-called Web 2.0 media. Marketers are interested in them, but not as much as they are in old-fashioned things like word-of-mouth.
The Leukemia and Lymphoma Society just saw its e-mail list slashed from 33,636 addresses to 4,510 and the organization’s e- mail director is happy about it.
Coldstone Creamery is shaking things up with a new contest that puts ice cream lovers on the dance floor for a chance to win $15,000.
Vendors, take note: Marketers will spend an average of nearly $250,000 for database upgrades this year. And they are confident these expenditures will pay out.
Robert Fulghum was right: Life's essential lessons can be gleaned from truths learned in kindergarten. The next few decades of academia are commentary
AS AN OBSERVER OF THE direct marketing world, I often have experiences where I slap my head and say, Yea! They get it! There also are times when I shake
Vendors, take note: Direct marketers will spend an average of nearly $250,000 for database upgrades this year. And they're confident these expenditures
