Channel | Data Driven ROI

Country Music Television is seeking a new venue to promote its latest Jeff Foxworthy comedy show—a hospital delivery room.

The secret is finally out. After a two-month, global treasure hunt, Volvo Cars of North America awarded a 30-year-old Virginia man with a Volvo XC90 SUV as part of its sponsorship of Disney's Pirates of the Caribbean: Dead Man's Chest. The secret location? The Bahamas.

Jim Beam is readying a sweepstakes and value-add promotion just in time to capitalize on football mania and the waning summer grilling season.

All relationship marketing and loyalty programs establish a funding rate of earning benefits that corresponds to the cost of delivering those benefits to members.

Quaker Oats Co. lends its Life cereal brand to a popular children's book series for its first animated DVD.

Scion's gone wild in its latest campaign, targeting prime consumers of its slick vehicles: the young, hip, urbanite. The campaign, dubbed Scratch Off, shifts into high gear in September and includes wild postings and wallscapes, postcards, a micro-site ...

McDonald's has selected 25 consumers from around the world as its newest stars to feature on its packaging as part of the company's first-ever online global casting call. Some 13,000 consumers from more than 100 countries around the globe submitted ...

Visa USA is offering small-business owners a hand in its first-ever national promotion aimed at small businesses. The sweepstakes, Hired for You, has an unusual grand prize: The winner gets an employee for a year, and $50,000 in Staples gift cards to ...

By now, most marketers are clear on the need to improve their marketing effectiveness measurement. Unfortunately, the question of how still lingers broadly.

Justification is the name of the game when it comes to determining a direct marketing budget. It’s no longer good enough to make generalizations about how much revenue you’ll make or what the margin contribution to your bottom line will be. Today, management wants to know what the ROI is going to be before releasing…