RadioShack is pumping it up via sponsorship of the Rolling Stones' latest tour. The electronics retailer is activating with a sweepstakes, concert and retail promotion to create buzz at its 6,000 locations nationwide.
The key to advertising today is reaching the individual through multiple channels of communication.
National Geographic Magazine is bringing a bit of nature to New York City's Grand Central Terminal's Vanderbilt Hall as part of a week-long event promoting the magazine's October cover story on parks.
Wireless phone provider Alltell is launching an integrated marketing campaign this month to tout its "My Circle" feature for users. The campaign includes a contest and celebrity endorsements by high-profile NFL receivers.
Fergi is coming to a retail store near you. The pop star (not the Duchess of York) is reaching teens across Vanity stores nationwide under a new promotion that dangles a chance for fans to attend a live concert and to meet and greet the artist after the show.
Smirnoff is stirring things up with its latest promotion tied to Sony Pictures Entertainment's new James Bond film, Casino Royale, in a contest to find the best remix of the classic James Bond theme song.
NBC has paired up with Toyota to help promote the network's upcoming football drama Friday Night Lights to teenagers with screenings and a sweepstakes.
Football is the name of the game for beef jerky maker Jack Link, who is out with an instant-win game that pits a jerky-crazed fan against a football player.
Crest is giving people a reason to smile with an on-pack sweeps tied to the second-season DVD release of Desperate Housewives.
Measuring the long-term value of marketing in creating customer preference and loyalty for your brand(s) is critically important in determining the return from the investment.
