To create buzz among college students for its new Aveo, Chevy is kicking off a competition at universities where students have to stay in continuous contact with the car and persuade their peers to vote for them so they can win the car.
Harrods, the British direct marketer and retailer, has selected SmartFocus to provide software and services to help with its customer data management, paticularly with it recently launched Harrods Rewards. loyalty program.
(Multichannel Merchant) In a world where online security breaches and identity theft are constant news, it's your job as a merchant to make shoppers feel as comfortable as possible with the online buying experience
Mercedes-Benz-USA, LLC has planted several of its sedans in Saks Fifth Avenue stores nationwide and is promoting a sweepstakes as part of an initiative to raise support for breast cancer awareness month.
Procter & Gamble CEO A.G. Lafley urged marketers to "let go" of their brands and bow to consumer wants and needs in his speech at the Association of National Advertisers (ANA) conference on Oct. 6.
GSN is launching its first-ever nationwide vocabulary competition with a cause-marketing overlay, awarding one student the top prize of $40,000.
Cartoon Network has teamed up with the Boys & Girls Club of America (BGCA) to expand the organization's Latino outreach initiative via a contest that lets kids make their own animated cartoons.
Little Debbie, in a marketing partnership with NASCAR, is giving out prizes to consumers who watch its online commercial and correctly answer a question.
Your database of customer information provides a myriad of enhancements to the “product/salesperson/location” ethic of retailing.
Working Solutions, a provider of remote agent call center services, yesterday completed its acquisition of Advanced Data-Comm, a call-center services company based in Dubuque IA.
