Channel | Data Driven ROI

Polaris CEO Tom Tiller is challenging his competitors to a duel in a promotion that touts Polaris' all-terrain vehicles as the toughest ATVs on the market.

Pepsi has partnered with automotive lifestyle brand DUB and its annual custom auto show in an online contest that lets consumers post their own tricked-out autos to a microsite for a chance to win prizes.

ARE YOU ACTING JUST LIKE most other small businesses out there? Do you ignore or fail to communicate to your existing customers often enough? I'm not

TEN YEARS AGO, Frederick Reichheld's The Loyalty Effect demonstrated to the world that a five-percentage-point decrease in customer defections could improve

TODAY MORE THAN EVER, consumers and business prospects alike subscribe to the age-old direct marketing principle WIIFM: What's in it for me? Personalization

A number of years ago I was in a kickoff meeting for a large project focusing on multichannel order management. The goal was to integrate data from different

Treat your best customers with care Top customers deserve special treatment. You can afford it, and they expect it and thrive on it. So business marketers

In direct marketing the call to action is critical. If you capture how a prospect or customer historically responds via mail, the Web, inbound call, face

KATHY'S DESIGNING HER NEW restaurant's kitchen and is looking to buy several new high-end stoves, refrigerators and the like. As the salesman prepares

Scooby Doo is giving out early treats in a Halloween promotion dangling spooky podcasts and a chance to win $25,000.