Channel | Data Driven ROI

YANKEE FANS, IT SEEMS, can't win for winning. According to The New York Times, the New York Yankees are aggressively punishing season ticket holders who

Nissan is producing its own concerts and sponsoring a battle of the bands in a effort to reach its target through music.

Chrysler has unleashed a major integrated marketing campaign—leveraging tactics from product integrations to sweepstakes to direct mail—to gain a stronghold in the highly competitive mid-size car market.

Pepsi, Bally Total Fitness and Washington Mutual are among a slate of brands backing the seventh annual Latin Grammy Awards, which will take place for the first time in New York City this year.

A Chevy challenge for college students to submit ideas for a TV commercial and have it brought to life and aired during next year's Super Bowl game has drawn registrations from more than 820 student teams from 230 schools across the USA.

American Airlines is launching a host of regional promotions plugging its international service from Chicago's O'Hare International Airport, dangling chances to win free airfare to anywhere in the world.

The CMO Council used the power of the spoken word within an e-mail campaign to filled seats at its recent Global Summit Program.

Yahoo is on the search for some of America's most talented people and has launched an online video contest inviting consumers to send in clips demonstrating their best skills for a chance to star in or produce their own online show.

Neiman Marcus Direct has chosen Omniture Inc. to provide customized reporting services.

Mattel is out with an instant-win game tied to Hot Wheels that gives kids a chance to win daily prizes, including Toys "R" Us gifts cards, DVD players and Hot Wheels bicycles.