Channel | Data Driven ROI

Newcastle Brown Ale is going interactive, adding a series of CDs to its 12-packs.

Little Caesars has teamed up with Hasbro to launch a holiday promotion that touts some of the toymaker's board games on pizza box tops and dangles an online sweepstakes for a chance to win a beach trip and other prizes.

In the vein of American Idol auditions, the National Football League (NFL) is giving fans the opportunity to pitch their idea for a NFL Super Bowl commercial via screening events, with the possibility of having the winning concept developed into a commercial to air during next year's game.

Procter & Gamble's Iams Co. is relaunching Eukanuba premium dog food with a yearlong promotion and advertising campaign under the theme "Feed the Breed."

There’s an interesting dichotomy in relationship marketing that’s emerging, which contrasts the rigidity of visible marketing programs with the flexibility of so-called hidden programs

When it comes to what’s most important for consumer goods companies, it’s all about whether product is on the shelves and selling. Since enormous marketing investments are made in product-specific promotional campaigns, the ability to accurately ascertain a campaign’s resulting up-lift is critical.

If you Google the term “customer value” you will get back 156 MILLION hits (to put that into perspective, the term ‘customer relationship management’ has 36 million.) It is one hot topic in marketing these days.

Blockbuster and Burger King, among others, are backing the upcoming release of Warner Bros. Pictures' animated feature Happy Feet with a host of promotions, including sweepstakes and movie-themed premiums.

Campbell's Soup Co. is e-mailing more than 700,000 holiday hostesses, inviting them to enter a sweepstakes the company has cooked up with brands such as Whirlpool, CorningWare, Pepperidge Farm and French's.

SO DO YOU LIKE THOSE hoops? Shine 'em up a lot, do ya? Stroke them when no one is looking and coo in a raspy voice Seriously, a lot of you out there must