Channel | Data Driven ROI

General Motors has signed a licensing deal with 4imprint to provide branded promotional products to dealers.

Bailey's Irish Cream is out with a contest to see who can use its newest flavors to come up with some delicious drinkable dessert recipes.

Texas grocer H-E-B is asking shoppers to produce and star in TV spots for an ad campaign that breaks next week with the new tagline "My H-E-B."

Microsoft Corp. is conducting a nationwide search for the most creative small-business idea in the country.

An engineer has been defined as “someone who measures with a micrometer, marks with chalk, and cuts with an ax.” The message of this quip is simple: If the tool to take action is blunt, fine measurement means little.

Can an investment in improving customer data analytics to drive precision-marketing effectiveness be considered a green initiative?

If there’s one strategy that should guide your marketing tactics for the next 12 months, it’s microsegmentation. What we used to call the “average” customer no longer exists.

A blog accessible only by attendees of an annual client summit helped Chicago-based ClearGauge chart the course of the event, and strengthen customer relationships.

Thanks to Pontiac, an undiscovered band will take to the stage in Times Square on New Year's Eve.

Nintendo has launched a multi-million dollar campaign to support the Nov. 19 launch of its new gaming system, Nintendo Wii. And other marketers are trying to get a piece of the action.