Channel | Data Driven ROI

Unilever's latest Dove launch gets a double dose of video support, with a videoblog piggybacked to an ad contest.

Domino's Pizza is ringing in the New Year in style with an online contest that lets customers buy premium items on eBay for $9.99.

It's not every day you'll find high school students volunteering to take a test.

Haagen-Dazs and Gourmet Magazine are looking for a few good recipes.

CM Plus chatted recently with Dave Ratner, the "chief instigating officer" of Dave's Soda and Pet City, an Agawam, MA-based chain of pet supply stores (that, yes, also sells soda).

There are brands of food that we regularly buy, simply because (a) the cats like them, or (b) the vet suggested them. But despite all the times I've mailed or e-mailed in my contact information in the hopes of getting offers, coupons or whatever, nothing much ever came of it. Likewise for the brand of…

American Airlines is out with a new sweepstakes that awards winners with frequent-flier miles and gift cards.

Publishers Clearing House has restarted its Prize Patrol sweepstakes that surprises an unsuspecting winner at his or her home.

Selling products and services through multiple channels offers a number of touch points where you can gather information from customers or potential customers.

Most multichannel merchants know why customer satisfaction is important. It is understood that satisfied customers are more likely to make repeat purchases, shop more often, spend more money,