Channel | Data Driven ROI

Pepperidge Farm has signed a deal to be an official sponsor of a Sports Illustrated competition that searches for talented young skiers and snowboarders.

PacificNet Inc. and Japan-based Bellsystem24 have joined forces to set up customer relationship management consulting services in Shanghai.

Pepsi upped the ante yesterday, adding a watch-and-win contest offering a jewel-encrusted Pepsi can and other prizes to its already lucrative National Football League Sponsorship.

Febreze will hit the road Saturday, touring the country to sample its air freshener and find a new star for an upcoming TV spot.

Marketing must become an investment advisor to the business. As that investment advisor, marketing must define the overall investment strategy—what is sold, where, and to whom

(Promo) Here's a hot tip for marketers who want to stay in touch with their customers: Take a page from the past and try a customized magazine. Though more costly than e-mail, it can serve as the perfect setting for promotional offers.

Baskin-Robbins is out with a sweepstakes sure to satisfy ice cream lovers and chocoholics alike.

Dunkin’ Donuts is doling out extra incentives to promote its branded stored-value cards.

Kmart is tapping into one of American’s top New Year’s resolutions—their desire to lose weight.

DIC Entertainment is working to build loyalty and viewer retention around its Saturday morning programming block with a watch-and-win sweepstakes.