Channel | Data Driven ROI

How do you get an entire newspaper chain to improve its targeting? It's not easy when you own 90 papers, ranging from small weeklies to big-town dailies.

Did you make your bed this morning? That could be worth $5,000.

El Pollo Loco is extending its recent appearance on NBC's The Apprentice: Los Angeles with an online contest that lets fans mimic the show's task for a chance to win tickets to the finale.

(Multichannel Merchant) Traditional catalog-oriented direct marketers have always been suspicious of customers acquired via the Internet. "They are not loyal," some reasoned.

Lifetime value-based decision making has captured the spotlight recently with the launch of uTango, which promises up to $1 million to couples who meet spending targets over the long term.

Building and maintaining a world-class actionable analytics program requires ongoing commitment of financial and other resources.

Every marketer, it seems, has a loyalty program for something frivolous. But very few think of life's basic necessities. So feels one West Coast businessman who has come up with just that: a program that will reward married couples up to $1 million for purchasing over the long term -- provided they stay married.

The NBA superstar and his jersey number, 23, are the centerpiece of a continuity campaign from collectible card marketer Upper Deck.

AmeriSuites is giving customers a new reason to book a room at the hotel chain—a free trip to the movies.

Insurance giant American International Group Inc. (AIG) has opened a bilingual customer service call center in Houston.