Channel | Data Driven ROI

Carlson Hotels Worldwide is hitting the court with Coca-Cola and NCAA men's basketball offering fans the chance to win tickets to the 2008 Final Four in San Antonio, TX.

Procter & Gamble has kicked off its first multi-brand campaign tied to the stock car racing season.

McDonald’s is putting its marketing muscle behind the upcoming Warner Bros. Pictures and 4Kids Entertainment’s flick TMNT.

Priceline is building off its recent appearance on The Apprentice: Los Angeles with a sweepstakes that will award winners with five luxury trips to Los Angeles.

Liberty Tax Service is using 27 million Valpak envelopes to take the sting out of tax time.

(Direct) How do you get an entire newspaper chain to improve its targeting? It's not easy when you own 90 papers, ranging from small weeklies to big-town dailies.

Training is key to the successful launch of any loyalty program. Your employees, after all, are the front-line ambassadors for your loyalty program. As a marketer focused on the big picture of customer retention and loyalty,

Dove wants more real women for its ads. This time, it wants them tanned.

Netflix Inc. is out with a campaign tied to the 79th Academy Awards telecast that lets fans create themed videos for a chance to win a membership to the online DVD rental service.

Valentine’s Day may be over, but love is in the air for Harlequin and Sandals Resorts. The romance novel publisher is on the hunt for the greatest love story in a post-holiday promotion.