Volvo Hypes 2007 Pirates Treasure Hunt
Volvo has launched a teaser campaign for its upcoming treasure hunt tied to the Pirates of the Caribbean: At World's End.
Volvo has launched a teaser campaign for its upcoming treasure hunt tied to the Pirates of the Caribbean: At World's End.
After reviewing dozens of entries, Southwest Airlines has named a winner in its national consumer-generated ad contest.
(Multichannel Merchant) Predictive modeling has been widely adopted in the direct marketing industry. So much so, it has become the direct marketer's best friend.
Teletubbies is celebrating its 10th anniversary with a tour and pop-up store targeting new age groups—tweens, teens and young adults.
Amid much fanfare, Ace Hardware yesterday named the winner of its national contest that awarded one person ownership of one of its stores, a prize valued a $1 million.
Edy’s is out with a sweepstakes tied to its new American Idol flavors.
Hyundai Motor America is out with a challenge that has groups of teammates attempting to locate each other through a single photo of a collage of the team’s facial features.
McDonald's this week will unveil new packaging featuring the faces and passions of everyday people who were selected as part of a global promotion last year.
Dairy Queen is generating buzz over its new Flamethrower sandwich with an advergame that lets players virtually navigate a hot air balloon for a chance to win gift certificates.
Walt Disney Pictures is promoting its latest animated film Meet the Robinsons with a 44-million piece mailing from Valpak and a sweepstakes offering the chance to win a trip to the Disneyland Resort