Channel | Data Driven ROI

Spalding is into a new game. The sports equipment marketer has begun its first-ever mobile marketing campaign, a sweepstakes targeting 18- to 24-year-old basketball fans.

With only a few days left, Roto-Rooter has brought in 290,000 entries in a sweepstakes that gives away a toilet.

Cancel the funeral for the retail music business. Virgin Megastores has created a rewards program that it hopes will stem music downloads and drive audiophiles

Lindt USA has hit the road in bunny-shaped cars to hand out samples of its iconic foil-wrapped Gold Bunny chocolate candy, just in time for Easter. The

If you want to use data to enhance product offerings, it's essential to know what you're working with. Consider the following practices: Cast a wide net

Dollars-and-cents ROI isn't the only important metric for a data-driven company to consider when evaluating a loyalty program's success. Indeed, the true

I don't understand it, Sex Pistols frontman Johnny Rotten said after record label EMI, outraged by the band's behavior, voided its contract. All we're

Last month I discussed a basic approach to loyalty strategy. This month we’ll take that strategy and put it into practice. That means developing a program design that successfully implements your loyalty strategy.

Remember Pup-peroni dog snacks? Geoff Tanner hopes so. Tanner, the senior brand manager at parent Del Monte Pet Foods, has a plan to revive the 25-year-old

Doritos has put creative control once again into the hands of its consumers.