Data Driven ROI
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Acquisition
Hostess Revs Race Divas for On-Pack Game
Hostess is taking another spin around the track with the ladies
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Acquisition
Canon Sweeps and Giveaways as Part of Tennis Tourney Sponsorship
Canon has signed a deal to sponsor the Pacific Life Open tennis tournament in March.
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Acquisition
Arby’s Offers Trip to Country Music Awards
Arby’s is going country with a sweepstakes and instant-win game offering the chance to win one of nine trips to the Academy of Country Music Awards.
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Acquisition
Crown Royal Puts Contest Winner’s Name in NASCAR Title
A Louisiana man will be named in the official title of an upcoming NASCAR race after winning a Crown Royal promotion.
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Data Driven ROI
Loyalty Library: Developing a Basic Loyalty Strategy
Because customer loyalty tends to lead to retention and advocacy, it’s not surprising to find that loyalty programs are on more retailers’ roadmaps than any other marketing technology project
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Acquisition
Matzo Maker Hides Winning Codes for Passover
The maker of Manischewitz Matzo, is putting instant-win codes that could be worth $1,000 inside boxes of matzo for Passover Seder.
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Acquisition
Beananza!
Do you know what happens when you combine one cotton candy jelly bean with one lemon jelly bean? You get pink lemonade. It may sound somewhat complicated,
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Data Driven ROI
Letter Perfect
Overstock.com has a tag line It’s all about the O. But with help from Teradata, Overstock has added four more letters to its lexicon: E, as in mail, and
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Acquisition
Do-It-Yourself Sweeps
Move over, Google. Here comes a shot of Caffeine. Caffeine is a do-it-yourself system that lets small-business owners run online sweepstakes and coupons
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Data Driven ROI
Give the People What They Want
Fifty-nine percent of respondents to a recent survey from Cambridge, MA-based e-commerce software firm Allurent Inc. report that a frustrating online shopping experience negatively affects their overall opinion of a brand or retailer.