Mother’s Day Contest Kicks Off at Gather.com
Gather.com has tied with a host of top brands in a writing competition to celebrate Mother’s Day.
Gather.com has tied with a host of top brands in a writing competition to celebrate Mother’s Day.
Kettle Foods will bow Island Jerk potato chips this summer because consumers said so.
There’s one simple reason loyalty programs have flourished in the 24 years since American Airlines launched AAdvantage, the first modern database marketing program: Loyalty marketing is measurable marketing.
The folks who brought us the catchphrase “got milk?” are serving up a new contest that raises the stakes on the possibility of a world without milk.
Moving company Move, Inc. has partnered with Kia Motors America in a sweeps that offers a new car.
Elizabeth Taylor's Passion fragrance is giving daytime soap opera fans a taste of a star's life with an online sweepstakes offering a walk-on role on NBC's Passions show.
Professional volleyball has drawn some big fans in the past two weeks: a brand sponsor, and new owners.
H.J. Heinz Co. is giving 12 kids their 15 minutes of fame in school cafeterias this spring.
Denny’s is testing a new campaign targeting the college crowd to promote its late-night menu and service.
XM Radio is teaming up with Major League Baseball to let fans send personalized messages from some of baseball’s greatest players to plug the upcoming season.