Channel | Data Driven ROI

The question is one of the oldest in marketing: What do you do with the names and addresses you capture during a promotion?

Forecasting anything is an inexact science, but understanding a few key ideas and following the framework below can get you much closer to a defensible proposal for a loyalty marketing program

United Marketing Group has acquired Brand Affinity Marketing, a privately held loyalty marketing business.

Hyatt Resorts is promoting several of its destinations through Webisodes it plans to create with help from some everyday families.

Dr Pepper is branding an entertainment event that puts a musical band in a bubble as they cut a new album.

Wouldn’t work be more fun with ice cream? That’s the premise behind Dreyer’s contest for new Dibs ice cream snacks. The online contest gives Dreyer’s a subtle way to sample Dibs in 350 offices.

Movie network Starz Entertainment is celebrating the upcoming release of Columbia Pictures’ “Spider-Man 3” with exclusive content and a sweepstakes offering the chance to win a 40-inch TV.

The Milk Mustache folks are looking below the lips with a school-based contest to find the healthiest “student bodies.”

(Multichannel Merchant) Contacting customers with a direct mail piece, such as a catalog, requires data processing. Data processing can be as simple as 1) deciding that you want to mail anyone who made a purchase from your company in 2006;

Elizabeth Arden is supporting the launch of Britney Spear’s most recent fragrance with a contest.