Channel | Data Driven ROI

Visa USA sees big opportunities in small business. And it has crafted a national promotion strategy around the 23 million firms that fit that description.

For some consumer marketers, the customer well might seem bottomless. But for their B-to-B brethren

Anything that evokes the phrase Gone to a better place might be a poor choice of words for an insurer. But The Co-operators Insurance Co. is risking it

All businesses that collect and handle consumers' personal information including those that do sweepstakes need to be aware of applicable laws and identify

Volvo is upping the ante with its tie-in to Walt Disney's highly anticipated movie "Pirates of the Caribbean: At World's End", offering a global treasure hunt for chance at a new XC90 and a treasure chest full of gold.

The Hershey Co. is the presenting sponsor of the country singer’s 78-city tour, “Bonfires and Amplifiers.”

Pizza Hut is launching a free giveaway today to promote its new hand-tossed style pizza.

JetBlue is pulling out the stops to celebrate its new service to San Francisco with giveaways, sweepstakes, promotions and the help of its traveling mobile vehicle, Blue Betty

Much to the chagrin of thousands of men who entered Roto-Rooter's sweepstakes offering a tricked out toilet, a woman has claimed the prize.

Nationwide has drafted a team of golf rookies to extend its title sponsorship of the PGA’s 2006 Nationwide Tour.