Yahoo Launches Search for Greenest City
Yahoo Inc. is out with a marketing campaign designed to promote a healthy environment, and it’s using its massive reach to find the greenest city in an online contest.
Yahoo Inc. is out with a marketing campaign designed to promote a healthy environment, and it’s using its massive reach to find the greenest city in an online contest.
Mountain Dew launched an under-the-cap promotion yesterday tied to the upcoming film “Transformers” that offers prizes valued at more than $7 million.
The two men who were charged in the late January Boston marketing plot that resulted in a bomb scare apologized Friday for their actions and settled their case with community service, which they already completed.
USA Network is out with a host of promotions to hype up its upcoming comedy “The Starter Wife.”
Turkey Hill Dairy is staying close to home in a partnership with the Philadelphia Phillies.
On May 19, an untold number of 90-year-olds will gather in downtown Salisbury, NC, to help celebrate the 90th anniversary of Cheerwine, a cherry soft drink sold mostly in the south.
M&M’S has put a price tag on the silent treatment: $31,000. That’s how much the candy brand will award to the couple that can spend one month communicating only via M&M’s.
Homewood Suites by Hilton has launched an online contest giving families a chance to star in an electronic billboard in New York City's Times Square.
Chrysler is out with a contest that offers a new car to the parents of a child born at exactly 2:03:04 on May 6.
(Multichannel Merchant) Best-practices marketing database content provides a consolidated view of all customers and inquirers across all channels. The complete history of transactional detail must be captured.