Channel | Data Driven ROI

Las Vegas has plenty of offerings for a group of guys on a quick getaway, including the potential for heartburn and acid indigestion

Think you’ve got the perfect burger recipe? Applebee’s International and the Food Network want to know.

WingStreet, which delivers chicken wing meals, has launched a sweepstakes that sends the winner to a national Buffalo wing festival.

The key to operating a financially sound loyalty program, of course, is to model the financial results before launch. While your analysis must contain basic assumptions about enrollment, funding, program operating costs, retention benefits and increased yield potential, you’ll still find it extremely useful.

Miller Lite is teaming with the popular MTV show “Pimp My Ride” to give away 125 Jeeps this summer.

Fashion retailer Vanity Stores has launched a new text messaging-based sweepstakes to promote singer and actress Mandy Moore’s new album for a chance to attend a world premiere of her new movie

ESPN Zone is tapping into Father’s Day with a contest that lets kids say why their dad is No. 1.

It took only four hamburgers and two large drinks for an Indiana woman to walk away with $1 million in a recent Burger King’ contest tied to “Spider-Man 3.”

Miller Lite and the National Basketball Association Development League are partnering in a challenge that offers participants the chance to be a pro basketball player.

7-Eleven is suiting up for a month-long promotions blitz tied to “Fantastic 4: Rise of the Silver Surfer,” starting with advanced screenings this week.