Channel | Data Driven ROI

Dunkin’ Donuts is drawing on iconic ESPN sportscaster Chris Berman to push its new Bacon Lover’s Supreme Omelet.

Just Born has people buzzing about its latest summer promotion.

AT&T is out with a sweepstakes linked to the Atlanta Braves offering the chance to throw out the first pitch at an upcoming home game. Registration is available online at ATT.Braves.com or by texting the world Braves to shortcode 36197 through Sept. 7. ...

H.J. Heinz Co. is giving people a second chance to win $57,000 and have their self-made ad appear on TV.

Hyatt Resorts is launching a series of Webisodes that follow five families in their quest for a 50-night stay at the hotel chain.

Hanes Canada has launched an instant-win game offering the chance to win one of three $25,000 grand prizes.

Word Wrestling Entertainment will name its biggest fan in a “red carpet” New York City event preceding its climactic “SummerSlam” pay-per-view event on Aug. 26.

One of the most effective ways businesses and marketers can improve profitability and identify the marketing function's contribution to the bottom line is through the use of controls to measure and improve the performance and accountability of ongoing sales initiatives.

Green Giant is enticing kids to consume more vegetables with new packaging and an online game and videos designed to make eating greens fun.

(Direct) Arthur Middleton Hughes thinks he may be able to teach e-mail marketers a thing or two. And he could be on to something.