Channel | Data Driven ROI

Now that the kids are back in school, Suave wants to pamper moms with a one-day field trip to a Beverly Hill spa.

Embassy Suites Hotels is on the hunt for the next best do not disturb door hanger, and is asking patrons to help design it in an online contest.

4Kids Entertainment is supporting the sixth season of its Saturday morning kids block on Fox with a new look and sweepstakes, which offers the chance to win a video game system prize pack and other items

Visa USA is charting several option plays for its National Football League marketing campaign, starting with a TV spot touting the New Orleans Saints and their fans supported by a host of promotions.

Best Western is out with an instant-win game designed to boost membership of its loyalty program.

Denny’s is offering college scholarships and the chance to appear on ESPN to top high school bowlers around the country.

If today's marketing is supposed to be all about customer management, why are the predominant products called "campaign management" solutions? Many systems ignore the fact that customer management is a process, not a disconnected set of communications. Click here to learn how technology is catching up to real world customer management needs.

Disney Stores is out with a sweepstakes offering the chance to win a trip to Walt Disney World Resort

This issue I begin a semi-regular feature giving

Jimmy Dean is about to hit the road to sample its products.