Huge numbers of consumers are posting profiles on social networking sites like MySpace and FaceBook. How can marketers take advantage of these communities? From an engagement perspective, one of the most successful ways are viral downloads. Click here to learn more.
Sony PlayStation is looking to pump up the volume about its “NBA 08” video game with an interview contest that invites fans to yack about their favorite round-ballers, themselves included.
Frito-Lay is using music as the backdrop for a new promotion once again tapping consumer-generated content tied to the Super Bowl. Doritos’ latest “Crash the Super Bowl” contest, which launched yesterday, asks people to submit original music for a chance to have their tune aired during Super Bowl XLII on Feb. 3. The chipmaker plans…
MSNBC.om and Nissan have created an interactive news quiz with a companion sweepstakes contest.
The National Basketball Association has lined up a roster of marketing partners to drive interest in its upcoming trio of exhibition games in China.
Unilever’s is out with a national contest tied to its All Small & Mighty concentrated laundry detergent that gets kids thinking green while getting a chance to win $50,000 for their school and other prizes.
An animated Pirates-themed video was the top vote-getter in Dippin’ Dots recent online contest.
Dell Computer Friday closed its call center in McGregor, TX, laying off as many as 500 people, according to wire service reports.
HP is partnering with YouTube to sponsor a contest where one filmmaker will win a $5000 prize, a screening at an international film festival and a meeting with executives from Fox Searchlight Productions.
Hostess has launched an instant-win game offering a host of prizes tied to the upcoming release of “Transformers” on DVD.
