Home Depot Offers $25,000 Gift Card in Contest
Home Depot has launched a contest to promote gift cards sales and its home improvement messaging.
Home Depot has launched a contest to promote gift cards sales and its home improvement messaging.
Hertz is running a sweepstakes with United Airlines offering airline miles as incentives to prod car rentals.
Customer relationship programs fail at an alarming rate -- 70%, said Devyani Sadh, quoting industry statistics. So why bother? Why go through the headaches of setting up a database marketing system at all?
The Puerto Rico Tourism Co. and Lifetime Television are promoting a new film set in Puerto Rico, with a trip to the island.
Nine out of 10 shoppers said a convenient returns policy is either important or somewhat important when deciding whether or not to shop with an unknown online merchant or cataloger, according to a study commissioned by returns management firm Newgistics.
Old Navy is giving people a chance to win money to buy items on their holiday wish list.
Taco Bell is making itself a player in the Bowl Championship Series with a sweepstakes offering tickets to the championship match-up and three other bowl games.
In its second season as presenting sponsor of the NFL Pro Bowl, State Farm is running a sweeps to prod interest in the post-season game.
Papa John’s is pushing fan interest in its upcoming self-titled college football bowl game with a contest to send two people to the game.
If you want to reach upscale consumers with luxury products, be prepared to go above and beyond the typical call of duty. The Luxury Institute, which specializes in reviewing high-net worth marketing programs, sees several trends for the upcoming new year.