Channel | Data Driven ROI

Build-A-Bear Workshop is driving store traffic with a sweepstakes tied to the DVD release of “Alice Upside Down,” offering the chance to win a trip to Los Angeles.

Dozens of women dressed in bathrobes and waving bras hit city streets yesterday, setting the stage for Lifetime Television’s biggest marketing campaign to promote the new reality series “How to Look Good Naked.”

Restaurant chain Chick-fil-A is turning 40 this year and wants to hear from—and see—its most loyal customers.

Steve Ledoux, a 47-year-old realtor from California, has won more than 500 sweepstakes and contests since the 1990s. He has walked away with a dozen trips,

Jelly Belly is rolling out a new contest in search of an original jelly bean flavor.

In a seasonal whirl of snowmen and candy canes, Best Western is using an online instant-win game to boost brand loyalty and drive online reservations.

General Mills is just votes away from finding the next woman to appear on its Curves cereal box. The company has narrowed down the pool of candidates in its “Real Change, Real Women” contest to 12 finalists who are all vying for the chance to appear as a model on the Curves box. And it’s…

Cigna is conducting an essay contest to energize interest in its August road race in Falmouth, MA.

Bisnode, a Swedish digital marketing company, has acquired Lundalogik, a supplier of customer care and customer relationship management systems.

The DIY Network, Scripps-Howard’s home project cable channel, said a promotion built on user-generated video and a chance to win a special Burt Reynolds edition Pontiac Trans Am resulted in more than 55,000 submissions in less than eight weeks