Channel | Data Driven ROI

The Weather Channel is hyping its new series about weather’s impact on historic events online with a quiz and a vacation sweepstakes.

Burger King Corp. is partnering with MasterCard for an in-store sweepstakes, which offers the chance to win vacation getaways and gift cards.

Procter & Gamble is out with a new campaign promoting its Dawn Direct Foam dish soap with an online contest tied to football.

A new online contest from Miller Brewing Co. gives Texans a chance to win $100,000 in free gas.

Kimberly-Clark is reprising its room makeover sweepstakes with ABC’s “The View” talk show

Procter & Gamble’s Swiffer brand has partnered with Warner Music Group to roll out its first music video contest.

Current TV, the cable television network that relies heavily on user-generated content, is partnering with wireless carrier T-Mobile for a second time in a contest to let viewers create video ads for a product in return for air time and a possible cash reward.

Nestlé is running an on-pack promotion and game tied to the upcoming season of “American Idol” offering the chance to win $1 million.

Borders is out with a sweepstakes targeting loyalty program members that sends the winner on a trip to the “50th Annual Grammy Awards.”

Frito-Lay is giving people the final say to vote for their favorite tune from three finalists in the latest Crash the Super Bowl contest. In it, music enthusiasts developed original songs for a chance to win a record deal with Interscope Geffen A&M Records and create a music video.