Papa John’s is trying to raise the collective pizza consciousness of basketball fans with a sweepstakes offering tickets to the National Collegiate Athletic Association Men’s Tournament semi-finals and championship games.
Pasta and frozen-food maker Bertolli used Sunday night’s Academy Awards show to announce that it’s searching for a consumer story about “the perfect night in”—and is ready to turn the winning video into a short theatrical movie.
Carry out pizza chain Little Caesar Enterprises has partnered with Pepsi for a nationwide scratch-off game.
Chick-fil-A has named 24-year-old twins the top winners in the Biggest Chick-fil-A Fan Video Contest.
Companies are spending big bucks to get people to visit their Web sites. But for many, conversions are low, abandonment rates are high and site visitors are unsatisfied. Dave Friedman offers segmentation and content targeting tips that will bring traffic to your site.
ABC is promoting its coverage of the upcoming “Academy Awards” telecast with radio and online sweepstakes tied to “Jimmy Kimmel Live.”
Alltel Wireless is offering 500 free minutes to new and existing customers as a way of celebrating Ryan Newman’s dramatic Daytona 500 win in the No. 12 Alltel Toyota.
AirTran Airways has found a unique way to reward travelers for their loyalty. Last week gave passengers received special privileges for flying the airline in the form of speedier service from Danica Patrick look-alikes. In a one-day event, Pit Crew teams dressed as the Indy racecar driver worked ticket counters at LaGuardia Airport in New…
Red Lion Hotels are hyping a leap year promotion offering bonus points to loyalty program members who make reservations for Feb. 29.
Build-A-Bear Workshop is promoting its new virtual world, Buildabearville.com, with an online sweepstakes offering the chance to win an electronics shopping spree.
