Make one mistake, and your customer lifetime value can descend like a jet landing at JFK. Find out why a five-hour plane ride got Erik Hauser thinking about switching airline allegiances.
Quiznos is extending its appearance last week on “The Celebrity Apprentice” with an in-store sandwich offer tied to the show and an online contest.
Lane Bryant is driving traffic to its stores with a sweepstakes offering the chance to win a closet makeover and new wardrobe.
Frito-Lay’s Doritos brand and MTV are in the final days of their nationwide search to find some spicy girls and sweets guys to participate in a short-form dating reality series debuting in April.
There's no question serious customer experience design is a costly, demanding process requiring tremendous input from multiple teams. It should be seen as a strategy though, and not an accident.
Johnsonville Sausage wants people to think now about summer grilling. To get them in the mood, it’s staging an event at the John Hancock Center in Chicago, where it was 34 degrees yesterday.
A recipe contest featured on the Food Network cable channel and sponsored by T.G.I. Friday’s has produced its latest category winner, a chipotle grilled steak sandwich. The winning entrant? A manager of a Long Island Chili’s Grill & bar restaurant, one of Friday’s rivals in the casual dining industry.
Hostess is supporting the upcoming DVD release of DreamWorks Animation’s “Bee Movie” with a user-generated contest and rebate offer
American Greetings is on the hunt for some clever-witted people to develop captions as part of an online contest.
Social networking sites tend to attract specific communities of visitors whose demographic and psychographic characteristics closely match those of specific audiences. As a result, such sites provide marketers with the opportunity to engage with highly targeted communities of users. Marketers can participate on these sites in numerous ways, including placing a search, display or contextual…
