Data Driven ROI
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Acquisition
Chick-fil-A Names Twins Winners in Video Contest
Chick-fil-A has named 24-year-old twins the top winners in the Biggest Chick-fil-A Fan Video Contest.
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Data Driven ROI
The Secrets of Segmentation Success
Companies are spending big bucks to get people to visit their Web sites. But for many, conversions are low, abandonment rates are high and site visitors are unsatisfied. Dave Friedman offers segmentation and content targeting tips that will bring traffic to your site.
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Acquisition
ABC Plugs Oscar Promotion Around ‘Jimmy Kimmel Live’
ABC is promoting its coverage of the upcoming “Academy Awards” telecast with radio and online sweepstakes tied to “Jimmy Kimmel Live.”
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Acquisition
Alltel Observes Daytona 500 Win with Free Minutes
Alltel Wireless is offering 500 free minutes to new and existing customers as a way of celebrating Ryan Newman’s dramatic Daytona 500 win in the No. 12 Alltel Toyota.
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Acquisition
AirTran Airways Drives Loyalty with ‘Pit Crew’ Service, Contest
AirTran Airways has found a unique way to reward travelers for their loyalty.
Last week gave passengers received special privileges for flying the airline in the form of speedier service from Danica Patrick look-alikes. In a one-day event, Pit Crew teams dressed as the Indy racecar driver worked ticket counters at LaGuardia Airport in New York and assisted travelers with luggage to push people through the check-in lines faster.
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Acquisition
Red Lion Offers Bonus Points in Leap Year Promotion
Red Lion Hotels are hyping a leap year promotion offering bonus points to loyalty program members who make reservations for Feb. 29.
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Acquisition
JetBlue Celebrates Birthday with 800 Free Roundtrips
JetBlue Airways Corp. is celebrating its eighth birthday by offering its loyal customers a present: 800 free roundtrip flights in exchange for names to help build its program.
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Acquisition
Build-A-Bear Workshop Promotes Virtual World via Sweepstakes
Build-A-Bear Workshop is promoting its new virtual world, Buildabearville.com, with an online sweepstakes offering the chance to win an electronics shopping spree.
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Data Driven ROI
Credit Card Firms Mailing More to Customers: Report
Credit card marketers have begun using direct mail more to connect with current cardholders than to prospect for new ones, according to a report from Mintel Comperemedia.
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Acquisition
Valpak Pushes ‘Horton Hears a Who’ with IHOP, Sweeps
Valpak is teaming up with 20th Century Fox and IHOP to promote the latest animated film “Horton Hears a Who” on 44 million mailers with a sweepstakes.