Channel | Data Driven ROI

Pizza Hut is promoting its latest item, the Ultimate Grill Pizza, with a sweepstakes and instant-win game that awards gas barbeque grills as daily prizes

Cotton Inc. is out with a branding campaign at shopping malls designed to get people thinking about the natural attributes of the fabric

Data security doesn't end with Payment Card Industry Data Security Standard compliance. And just becoming compliant doesn't guarantee that your company's data is secure. Find out what you need to do to keep your customers' information safe.

Modern tradition has it that the second anniversary gift is china. But through the month of May, mobile carrier Alltel is offering subscribers to its two-year-old “My Circle” calling plan trips to

Giving a new meaning to the phrase “whale calls,” ice cream retailer Carvel will now let mobile phone users send text messages to company spokesmammal Fudgie the Whale and receive in return a coupon

Kraft Foods is wrapping up a four-month-long promotion around its Oreo brand, which offers the chance to compete against National Football League players Peyton and Eli Manning in a cookie twisting, licking and dunking competition

Hostess is out with an instant-win game tied to one of America’s favorite sport—baseball.

Return with us now to those thrilling days of yesteryear, when “The Lone Ranger,” Sid Caesar and all your other TV favorites came in over the air and via an antenna.

7-Eleven, Inc. has launched a month-long marketing blitz tying one of its Slurpee drinks to Activision’s “Guitar Hero: Aerosmith” video game

Ann Taylor has launched a sweepstakes offering a posh trip to Europe in an effort to build its customer file