Channel | Data Driven ROI

Upper Deck Issues VP Candidate Parody Cards

Upper Deck is issuing its latest set of political parody cards with caricatures later this week of vice presidential candidates Sen. Joseph Biden and Gov. Sarah Palin in special baseball card editions

The Big Easy

|  by Chief Marketer Staff

Database marketing has become socialized. It used to be the province of the biggest firms. But no more. For one thing, software has been improved so that

The Goal: Serving Fans

|  by Chief Marketer Staff

Let's paint a picture of the best possible hockey fan, at least as far as the National Hockey League's direct marketing department is concerned. This

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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