Channel | Data Driven ROI

Alliance Data Systems Corp. has signed a multi-year agreement to provide both co-branded and private label credit card services to HSN, the television home shopping channel and online marketer.

Burger King Corp. is offering an incentive to customers who use their Visa cards at its restaurants.

DeviantArt, Inc. recently concluded an online art contest in collaboration with MGM Consumer Products in a campaign to fight breast cancer by raising money for the Susan G. Komen

Doritos is staging the final phase of its $1 million Super Bowl ad challenge, with consumers voting for one of five finalists eligible to win tickets to the Big Game.

The H. J. Heinz Co. is at it again, calling on grade-school students to create designs for its Heinz Ketchup packets.

What’s worse than a consumer who has something to return? Hurdles in the return process. And according to a new study, those hurdles are getting higher

Alltel Wireless is offering its customers a chance at a free trip to a college or pro basketball game with members of their calling circle.

If any National Football League team completes a “Hail Mary” pass on the final play of a divisional or conference championship game, KFC will make a six-figure donation to its Colonel’s Scholar’s Program.

Singer Katy Perry has garnered lots of attention for her 2008 single “I Kissed a Girl,” from nominations as the favorite MySpace performer in the Teen Choice competition to winning the 2008 MTV Europe Music Award as the best new act.

Developing and nurturing loyalty should be the marketer's primary, day-to-day concern. Here's why doing so increases the likelihood their brand can withstand economic turmoil, competitive threats, and reasonable price increases