Channel | Data Driven ROI

Harland Clarke has named Charles DallAcqua executive vice president. He will oversee the company's marketing services, direct-to-consumer and direct-to-business divisions.

Eight O'Clock is marking its 150th anniversary with a facelift, and is asking its customers to help decide the new look.

If at first you don’t succeed, try, try again.

The Cheesecake Factory is promoting its 30th anniversary with a contest that asks patrons to name the next cheesecake flavor for the menu.

Sony Pictures used a Super Bowl spot to preview its “Year One” comedy and boost a sweepstakes for the run-up to the film’s summer debut.

Talk about strategic brilliance: Every one of the companies featured here devised a complex, data-driven solution for a marketing problem. And they've

Harte-Hanks Inc. posted net income of $14.3 million for the fourth quarter, a 48% decrease from net income of $27.5 million in the prior year.

Hilton Hotels & Resorts is rewarding guests who travel with their pets a chance to win a family vacation. It’s the latest incentive by the hotel chain to promote its pet friendly program.

Savvy companies that want to gauge reactions to their products and services ask customers for their comments and complaints. But are they responding to their critics or are they simply letting them vent? Here's some tips on how to handle customer comments, both good and bad

Champion is giving people a chance to design their own hooded sweatshirts as part of an online contest that celebrates the iconic apparel.