Channel | Data Driven ROI

ICT Group Inc. has added Eileen S. Fusco to its board of directors.

Outdoor apparel maker The North Face and textile manufacturer Polartec are teaming up for a contest that will reward one person’s passion for environmental causes with a $1,000 shopping spree and a $15,000 donation to the green cause of their choice

The Hershey Co. is launching an on-pack, instant-win promotion around its Reese’s brand, which offers $2.5 million in cash prizes.

Alliance Data Systems has approved a leadership succession plan. Under its terms, on March 1 J. Michael Parks will relinquish his CEO position, although he will remain chairman of the board of directors. Edward J. Heffernan, currently CFO and executive VP, will become president and CEO.

Boston Market is luring customers with new menu options and a sweepstakes, which will award one winner with $50,000.

Burger King is running its fourth annual “BK B-Ball Battle” offering a $20,000 cash prize for the team that wins the three-on-three national tournament.

Coke Zero is giving college basketball fans a shot at 30-seconds of fame.

The Smithsonian is generating some excitement around its housing of the American flag inspired by the national anthem with its first YouTube singing contest.

David’s Bridal is giving teen girls a chance to design and share their dream prom ensemble through an online contest that offers the chance to win a $5,000 scholarship and other prizes.

About 326,000 votes were cast to help Gap choose four new young faces to star in its latest ad campaign.