Loyalty Program Members Can Help Ease Companies’ Recession Sting
Loyalty program members are a marketer's best customers. So it makes sense to ensure they stick around for the inevitable economic upturn.
Loyalty program members are a marketer's best customers. So it makes sense to ensure they stick around for the inevitable economic upturn.
Beat the recession without breaking the bank
Boston’s The Gourmet Pizza is presenting a cash challenge for college roundball fans disposed to indulge in NCAA Men’s Basketball Tournament pools for a grand prize of $50,000.
Tim Hortons is back with its Roll Up The Rim To Win promotion offering the chance to win more than 31 million prizes, including 2009 Toyota Venzas.
Dairy Queen International is serving up a brand new item: a blog for company employees to post threads and spread the word about its new value menu items and promotions.
It’s not exactly “Who Wants to Get a Colonoscopy?” but CBS Cares, the public-service division of the CBS Marketing Group, is promoting colon cancer awareness with a sweepstakes that will fly one lucky winner to New York for a three-night hotel stay and a stem-to-stern screening for the disease.
Del-Monte Food’s Milk-Bone has named its first spokesdog in an online contest to celebrate the brand’s 100th anniversary.
Quiznos is giving away 1 million sub sandwiches in the form of printable online coupons.
Citi has launched a gift card design contest.
A new online, retail and TV campaign designed to get consumers to cook more veal at will award one winner with free groceries for a year.